What if Mona Lisa had an Alix Earle light?

What if the Girl with a Pearl Earring could go viral?

What if Van Gogh’s smile—and unhinged captions—could break the algorithm?

This GenAI-powered campaign reimagines the world’s most iconic historical figures as modern-day influencers—discovering Crest White Strips and capturing their glow-up on a Kodak digital cam. At its core, this PR-powered drop is a chaotic little push to get micro-creators creating. Because who knows what unhinged brilliance they’ll unleash—until they hit record. Sometimes, all it takes is a brighter smile and the right lens.